Ocean Outdoor has renewed its contract with the BFI for its IMAX cinema in London until 2016.
The original contract was made in 2006, with Ocean Outdoor reaching over 5.7 million people every fortnight.
According to a press release, the contract has been renewed “as a reflection of Ocean’s performance in what has been an extremely tough advertising market”.
Companies that have previously used the IMAX cinema to advertise products include Panasonic, who changed all of the IMAX lights to blue to publicise their Blu-Ray DVD player, along with Apple, Cadbury and Nissan.
Jill McLaughlin, director of strategic projects at BFI, said: “The current economic climate for all cultural organisations is tough and it is very important we maximise our assets.
Our relationship with Ocean has continued to deliver results in a competitive environment and we are delighted this is to continue.”
Tim Bleakley, chief executive officer for Ocean Outdoor, added: “The BFI IMAX continues to be central to any client wanting to make a statement in London, and with 2012 round the corner, the significance of this site will only increase.
“We are delighted to be working with BFI for the next 5 years, and this contract is absolutely central to our strategy of acquiring large iconic sites in key cities and locations.”
