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Television Viewing By Newspaper Readers

Television Viewing By Newspaper Readers

All figures relate to the percentage reach of that particular programme to all reader of that particular newspaper (e.g Coronation Street reached 29.8% of Daily Mail readers during June).

The data was calculated by Media Audits using BARB data from June 1994 where the panel registered newspaper readership.

Sun Mirror Star Sport Today Mail Express
Coronation Street 37.9 41.5 35.1 31.6 35 29.8 31.5
You’ve Been Framed 31.1 29.7 30.1 35.8 – – –
Play Your Cds Right 30.4 30.3 – 29.8 – – –
Eastenders 30.3 33.4 26.6 26 31 26.7 23.7
Enforcer 28.8 28.8 27.3 27.8 – 24.1 –
Taggart 28 – 28.8 25.8 31.1 22.4 25.5
Prince Charles 27.8 30.4 22.9 20.2 36.9 29.3 33.1
Sharpe 27.5 – 27.1 – – 22.9 –
Stars In Their Eyes 27.3 28.9 26.3 25.6 – – –
Crimewatch UK 27.1 – 26.3 – – 25.2 30.2
Touch of Frost – 29.1 – 24.8 – – 25.4
Dances With Wolves – 28.8 25.7 – – – –
World Cup Ceremony – – – 26.5 – – –
Brian Conley Show – – – 31.8 – – –
Morecambe & Wise – – – – 30.1 23.8 23.1
We’ll Meet Again – – – – 26.6 22.6 28.3
New Advs Superman – – – – 25.9 – –
Eve with G.Linekar – – – – 25.6 – –
D-Day Batt Normanday – – – – – 22.5 24.3
Times Guardian FT Telegraph Independent
Prince Charles 33.8 24.2 29.3 29.7 25.2
News 44 24.4 – – – –
Crimewatch UK 23.6 25.8 – 24 21.6
D-Day Batt Normandy 23 23.9 20 22.2 19.7
World Cup G/stand 22.8 25.4 19.8 – 19.2
World Cup Ceremony 22.3 – – – 20.9
New Advs Superman 21.1 – – – –
Grand Prix 20.8 – – – –
Enforcer 20.6 – 20.3 20.7 –
Morecambe & Wise 20.3 – – 20.5 –
Eve with G.Linekar – 28.2 – – –
You’ve Been Framed – 21.9 – – –
Coronation Street – 29.1 25.7 21.7 –
Eastenders – 22.4 19.5 20 19.7
Cadfael – 21.3 – – –
Secret Army – – 21.4 – –
Touch of Frost – – 21.3 20.1 –
Dream Team – – 20.6 – –
Sharpe – – 19.1 20.7 –
Dad’s Army – – – 20.3 –
Secret of My Sucess – – – – 20.5
Clockwise – – – – 19

Key:

BBC 1

ITV

BBC 2

Media Audits: 071 734 4080

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