Wavemaker retains Royal Navy and Royal Air Force media

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August 11, 2022

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1 minute

In brief: Wavemaker has won a three-year media strategy and planning contract from the Royal Navy and Royal Air Force for their recruitment campaigns.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Wavemaker has won a three-year media strategy and planning contract from the Royal Navy and Royal Air Force for their recruitment campaigns.

This win forms part of an eight-year relationship which created “Made in the Royal Navy” campaign (pictured, main image) and Wavemaker’s focus will be to resonate with the Royal Navy and Royal Air Force’s diverse target audiences.

The account was pitched through the government’s Campaign Solutions framework, and other agencies invited to pitch from Lot 2 were Four Communications, Havas UK, Manning Gottlieb OMD, MediaCom UK and Mindshare Media UK.