Heat Gets Promo Drive

Emap Metro’s new weekly entertainment magazine, Heat, has forged promotional deals with both NatWest and Virgin Megastore to drive up awareness of the new title when it goes on sale at the beginning of February (see Emap’s Project J Turns Up The Heat).

The NatWest deal will see the bank mailing out copies of the title to over 100,000 of its 20-30 year old customers. Virgin is to erect 3-D displays for the magazine in all its shops and the staff will wear Heat-branded T-shirts. Virgin will also stock more copies of Heat than it would do normally with a magazine.

These promotions are in addition to the £4 million TV campaign created by Bartle Bogle Hegarty and bought by Motive.

EMAP Metro: 0171 436 1515