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News analysis, opinion and insight for media and advertising professionals

The future of media agencies: Is long-overdue innovation on its way?

The future of media agencies: Is long-overdue innovation on its way?

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. 
Publishers say Google’s AI Overviews have reduced traffic potential

Publishers say Google’s AI Overviews have reduced traffic potential

Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
Why The Trade Desk has developed its own TV OS

Why The Trade Desk has developed its own TV OS

The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
World Television Day 2024 highlights TV’s role in supporting democracy

World Television Day 2024 highlights TV’s role in supporting democracy

The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.

What a forced sale of Chrome would mean for Google

What a forced sale of Chrome would mean for Google

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
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Opinion

Making display ads ‘sexy’ again

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners. 

Don’t get rid of humans yet: Reflections on Matalan’s AI radio ads

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk has done the world a favour — but not the one he intended

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Industry News

Brands and strategists split on TV measurement standards in Barb discussion

Brands and strategists split on TV measurement standards in Barb discussion

Why Disney+’s surge in profit is a warning for streaming rivals

Why Disney+’s surge in profit is a warning for streaming rivals

Why Candy Crush Soda Saga leaned in to Meta to reach new and old players

Why Candy Crush Soda Saga leaned in to Meta to reach new and old players

Netflix’s ad tier hits 70m users as it rolls out in-house adtech in Canada

Netflix’s ad tier hits 70m users as it rolls out in-house adtech in Canada

Independent’s US audience more than doubles in election year

Independent’s US audience more than doubles in election year

How useful are AI performance tools? With Pinterest’s Matt Crystal

How useful are AI performance tools? With Pinterest’s Matt Crystal

‘Considerable upside’: Amazon ad revenue tops growth among tech giants despite slowdown

‘Considerable upside’: Amazon ad revenue tops growth among tech giants despite slowdown

Meta expenses increase amid AI and smart glasses push

Meta expenses increase amid AI and smart glasses push

Data Snapshot

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The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.


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