NetValue Launches Online Planning Solution

Internet audience and behaviour measurement company NetValue has announced its first development since teaming up with Mediaedge:CIA. NetValue Instant Media, launched this week, will allow planners to estimate the performance of online campaigns using a selection of websites from NetValue’s audience panel data.

Eric Mistou, deputy chief operating officer at NetValue, commented: “This new service will allow online advertising agencies to accurately measure their campaigns and assist all types of advertisers to include the internet in their communication strategies.”

Instant Media would estimate the effectiveness of online campaigns using criteria including reach, frequency, exposure and cumulative exposure. The service is now available in the UK, France, Germany, Spain and Italy.

NetValue: 020 7470 5720 www.netvalue.com

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