C4 turns its blocks green amid All 4 rebrand

In brief

Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.

The blocks-based logo, created by design agency Lambie-Nairn for the broadcaster’s founding 41 years go, has been given a refresh as all digital, social and linear channels will be known singularly as Channel 4.

Channel 4 commissioned design consultancy Pentagram to work with its in-house creative agency 4creative to develop a new brand identity.

The broadcaster will soon unveil a series of brand-new idents later this summer. Using an infinite loop, they are designed as an “inclusive system that welcomes diversity of expression”.