ITV Dominates With Celebrities

ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.

ITV retained its audience with the later showing of Corination Street, with the soap attracting an average of 7.3 million adult viewers, compared to Channel 4’s Lost with 2.7 million viewers.

BBC1 saw an average of 4.6 million adults tune in for Trinny and Susannah’s What Not to Wear, with its following programme, Life in the Underground attracting 4.3 million viewers.

Elsewhere, Channel 4 attracted an average of 2.3 adult viewers to Jamies’s Great Escape, with slightly more viewers tuning in to Grand Designs Revisited at 2.6 million.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BARB: www.barb.co.uk