Sky+ Subscriptions Increase
Sky+ households have reached 2.1 million following growth of 199,000 in the third quarter, meaning that it has reached its target of 25% of subscribers using the service three years ahead of schedule.
The company had new customer additions of 340,000 in the third quarter, up 25% year-on-year and net customer growth of 51,000, up 28% year-on-year to 8.5 million. However, its churn rate was up to 13.7% from 11.9% in the last quarter.
It also announced that it had 244,000 subscribers to its high definition service within 10 months, with third quarter growth of 60,000.
Its broadband customers numbers increased to 553,000, whilst its Sky Talk customers increased by 83% to 408,000.
Meanwhile, for the nine months to March 31, its revenue increased by 10% to £3.3 billion, including £41 million from residential broadband.
James Murdoch, chief executive said: “Customer response to our ‘See, Speak, Surf’ campaign has been very encouraging. Total sales of our TV, broadband and telephony products surpassed one million for the second consecutive quarter and now exceed three million in the year to date, an increase of more than 50% on the prior year and almost double that of two years ago.
“In just eight months, Sky Broadband has passed the milestone of 500,000 customers who are enjoying fast speeds, wireless access and significant savings. Our network now reaches over 60% of UK homes and we are on track for our goal of more than 700,000 broadband customers by the end of June.
“Our investments in customer service, value and quality are driving more customers to choose more services from Sky than ever before.
“Changes to our retention and acquisition strategy are delivering valuable benefits to the quality and profitability of our business. We are delivering on our multi-product strategy and customers are responding in record numbers.”
Last week Virgin Media began court action against BSkyB after accusing it of stifling competition and abusing its position as a market leader (see Virgin Media Submits Sky Complaints To High Court).
Sky: 08702 40 40 40 www.sky.com