How Paramount is building simplicity and scale — with Lee Sears
The Media Leader Podcast
There is a lot going on at Paramount. There’s a proposed merger with Skydance on the horizon, a sudden change in its media agency, strong growth for Paramount+ and managing a rebrand with 5 — and it’s all happening against a challenging TV ad market.
Amid the state of play, Paramount president of international ad sales Lee Sears joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
The pair also speak about the state of the streaming market, how Paramount is looking to simplify TV buying for advertisers — including increasingly small and medium-sized businesses — and what clients are saying about the ongoing Skydance merger.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
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