At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.
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The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
