The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
More Us articles
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
Welcome to The Media Leader’s daily round-up of media news you might have missed and need to know for Wednesday 25th November.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.
Analysis: The deal will raise competition concerns as it reshapes a flagging newspaper industry.
The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.
Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.
Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.
Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.