Cleeng AI agents help design and automate anti-churn measures for streaming services

Rising customer acquisition costs for streaming services, combined with increased competition, mean subscriber retention is an imperative for survival, according to Gilles Domartini, Founder and CEO at Cleeng (pictured).

His company specialises in subscriber experience and retention management and emphasises the need for real-time, holistic intelligence to enable fast anti-churn actions.

Ahead of NAB Show 2026, the company has introduced several AI agents to accelerate anti-churn decision-making for its AI Assistant software.

These agents also automate time-consuming operational tasks associated with proactive anti-churn measures.

The first agents within AI Assistant include:

• AI Analyst Agent. This continuously monitors subscriber data, surfaces at-risk cohorts and anomalies, and generates week-over-week segment intelligence with actionable recommendations.
• Offer Creation Agent. This enables business managers to configure and publish new pricing plans and offers. Staff interact using natural language and do not need any developer expertise.
• Knowledge Agent. This provides instant, contextual answers on platform features, integrations, best practices and configurations. It is grounded in 100m+ tokens of Cleeng-specific knowledge and can generate code upon request.
• Growth Marketing Agent. This acts as an always-on campaign strategist. The agent analyses subscriber segments, lifecycle stages and behavioural signals to recommend and execute the most effective acquisition, upsell, retention and win-back campaigns.

Staff across a streaming service can access the agents, including marketing managers. For example, a marketing team could identify a churn-risk cohort and launch a targeted retention offer, all through the chat interface.

Domartini continues: “Our AI agents are built on 15 years of domain expertise, and now we’re giving our clients access to that depth of subscriber retention logic and proprietary data in a way that no generic AI layer can replicate.”

Recommendations from Cleeng’s AI agents are built on the behavioural insights from 54m subscribers generating 250m subscription lifecycle events across 1,000 publishers in 200+ territories.