The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole across the second quarter of the year – although print reach was down unanimously across the market.
Now in its second year PAMCo is also able to show year-on-year data on all publisher platforms – covering smartphones, tablets, desktop and print.
While the majority of titles have grown their monthly readership over the year, driven by a rapidly expanding mobile reach, a large number have recorded period-on-period declines.
Digital-only the Independent saw its total brand reach fall -11.4% PoP following a sizeable drop in phone and tablet readership, though the title was still up 12.3% over the year. In total, the newsbrand now has a monthly total brand reach of 19.5m.
The Telegraph was down -0.3% over the period and -2.0% year-on-year, though it maintains a healthy reach of 22.7m, while the Guardian‘s total brand reach dropped -1.1% PoP to just under 25m. However, the Guardian was up 3.5% over the year, with declines in print offset by a 12.6% YoY growth in mobile.
Meanwhile, the Times, the Daily Mail and the Sun were among those to grow their reach over both the year and the period, up 6.5% PoP, 6.3% PoP and 1.4% PoP, respectively.
The Times, which hides all of its digital content behind a paywall, now reaches close to 8.6m readers following a huge 27.6% boost to mobile readership over the period.
The Sun (29.7m) also saw good growth in mobile reach (+5.0% PoP), while the Daily Mail (31.1m) recorded its strongest growth on desktop, up 30.7% PoP.
| GB Adults 15+ | Monthly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Qualities | |||||||||||||||
| The Times – N | 8,558 | 6.5 | 6.5 | 3,453 | 27.6 | 36.6 | 702 | 12.7 | 25.4 | 1,154 | -1.7 | -7.5 | 4,625 | -2.7 | -11.8 |
| Independent – D | 19,476 | -11.4 | 12.3 | 14,664 | -13.3 | 14.7 | 2,091 | -14.3 | -5.2 | 5,000 | -3.0 | 15.1 | – | n/a | n/a |
| The Telegraph – D | 22,669 | -0.3 | -2.0 | 15,336 | 2.3 | 0.6 | 2,721 | -3.3 | -18.8 | 5,658 | -5.2 | -4.1 | 3,178 | -3.8 | -13.7 |
| The Guardian – D | 24,939 | -1.1 | 3.5 | 17,780 | 5.1 | 12.6 | 2,817 | -1.5 | -9.0 | 6,926 | -15.3 | -12.2 | 3,315 | -4.6 | -20.4 |
| i – D | 6,168 | -0.8 | 74.6 | 4,191 | 0 | 145.5 | 509 | 8.5 | 102.0 | 760 | -4.8 | 94.9 | 1,354 | -4.4 | -14.1 |
| Mid-market | |||||||||||||||
| Express – N | 20,200 | 13.3 | 31.4 | 14,937 | 36.2 | 122.7 | 2,372 | -5.2 | -4.7 | 3,463 | -30.4 | -31.7 | 1,921 | -10.9 | -29.8 |
| The Mail – D | 31,115 | 6.3 | 6.4 | 21,478 | 8.3 | 17.4 | 3,085 | -1.6 | -24.8 | 6,694 | 30.7 | 13.6 | 7,496 | -4.2 | -12.6 |
| Popular | |||||||||||||||
| Mirror – D | 25,278 | 5.5 | -0.1 | 19,638 | 9.7 | 7.3 | 2,651 | 15.0 | 7.5 | 2,628 | -11.3 | -18.9 | 3,965 | -6.6 | -25.5 |
| Daily Record – D | 4,154 | -6.6 | -25.6 | 2,823 | -7.4 | -30.5 | 303 | -10.4 | -39.9 | 453 | -10.3 | -8.7 | 944 | -1.2 | -13.5 |
| Daily Star – N | 9,569 | 27.1 | 22.1 | 6,986 | 55.9 | 77.4 | 811 | 3.3 | -9.0 | 972 | -19.6 | -36.1 | 1,642 | -10.7 | -28.9 |
| Sun – D | 29,701 | 1.4 | 1.8 | 22,229 | 5.0 | 9.2 | 2,953 | -8.0 | -13.5 | 2,934 | -8.6 | -28.0 | 7,946 | -3.7 | -15.5 |
| Evening Standard – D | 17,083 | 6.5 | 21.4 | 12,466 | 10.2 | 34.3 | 1,509 | 5.6 | 12.7 | 2,357 | 8.0 | 23.0 | 4,020 | -4.9 | -14.3 |
| Metro – D | 19,785 | -5.4 | -10.8 | 11,422 | -6.2 | -12.8 | 1,315 | -13.0 | -21.4 | 1,518 | -21.3 | -38.9 | 9,283 | -2.3 | -9.4 |
| Regional | |||||||||||||||
| The Press and Journal – D | 807 | 12.1 | 61.4 | 505 | 25.3 | 156.3 | 84 | 10.5 | 86.7 | 92 | -20.0 | 19.5 | 168 | -1.8 | -24.3 |
| The Courier – Dundee – D | 753 | 23.6 | 50.3 | 451 | 45.5 | 113.7 | 78 | 25.8 | 69.6 | 130 | 11.1 | 116.7 | 145 | -15.7 | -40.3 |
| The Herald – D | 1,188 | 18.7 | -14.2 | 636 | 35.3 | -11.0 | 119 | 20.2 | -25.2 | 241 | 14.2 | -23.7 | 276 | -3.8 | -24.8 |
| The Scotsman – D | 2,580 | 7.6 | 13.2 | 1,736 | 7.4 | 17.1 | 277 | 9.9 | 9.5 | 458 | 15.4 | 0.9 | 280 | -2.4 | -15.2 |
| The Yorkshire Post – D | 1,287 | -3.5 | 7.0 | 757 | -4.9 | 20.7 | 116 | -9.4 | -10.8 | 224 | 7.7 | 0.9 | 262 | -4.4 | -17.1 |
| Sunday Post – D | 520 | -5.3 | -4.6 | 131 | 12.0 | n/a | 23 | 35.3 | n/a | 8 | -70.4 | n/a | 362 | -8.4 | -33.6 |
| Aggregate Daily Newspapers – Net | |||||||||||||||
| The National | 8,142 | -4.9 | -15.4 | – | n/a | n/a | n/a | n/a | n/a | – | n/a | n/a | 8,142 | -4.9 | -15.4 |
| GB Adults 15+ | Weekly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Qualities | |||||||||||||||
| The Times – N | 4,787 | 5.9 | 2.5 | 1,396 | 27.8 | 36.2 | 342 | 3.0 | 38.5 | 396 | -2.7 | -17.5 | 3,028 | 0.1 | -9.0 |
| Independent – D | 7,809 | -14.8 | 26.2 | 5,309 | -17.2 | 35.9 | 890 | -14.8 | 11.4 | 1,947 | -5.6 | 12.3 | – | n/a | n/a |
| The Telegraph – D | 10,791 | 3.3 | -7.5 | 6,222 | 7.0 | -4.6 | 1,393 | 6.3 | -16.6 | 1,899 | -4.9 | -12.4 | 2,080 | -2.4 | -11.3 |
| The Guardian – D | 14,905 | 6.7 | 9.6 | 9,089 | 14.0 | 21.3 | 1,686 | 3.4 | -1.0 | 3,973 | 1.4 | 4.2 | 2,032 | -5.0 | -19.1 |
| i – D | 2,433 | 3.4 | 55.8 | 1,285 | 9.0 | 177.5 | 172 | 6.2 | 87.0 | 213 | -6.6 | 90.2 | 857 | -2.7 | -9.7 |
| Mid-market | |||||||||||||||
| Express – N | 9,782 | 26.7 | 47.4 | 6,459 | 58.2 | 227.0 | 1,447 | 23.7 | 30.6 | 1,114 | -24.8 | -44.4 | 1,334 | -9.2 | -27.7 |
| The Mail – D | 18,827 | 6.0 | 5.7 | 10,852 | 13.1 | 24.9 | 2,048 | 6.3 | -13.1 | 2,578 | 6.0 | -1.9 | 5,692 | -4.2 | -10.6 |
| Popular | |||||||||||||||
| Mirror – D | 13,453 | 12.0 | 8.2 | 9,160 | 22.1 | 27.0 | 1,468 | 26.9 | 19.5 | 973 | -21.6 | -21.7 | 2,794 | -5.6 | -24.1 |
| Daily Record – D | 2,000 | -3.9 | -22.7 | 1,086 | -4.8 | -28.2 | 166 | 7.1 | -24.9 | 169 | -16.7 | -25.2 | 686 | -2.1 | -13.1 |
| Daily Star – N | 4,551 | 28.8 | 29.4 | 2,876 | 68.4 | 146.2 | 408 | 20.0 | 16.2 | 328 | -10.9 | -35.4 | 1,145 | -9.7 | -29.1 |
| Sun – D | 19,377 | 4.7 | 6.0 | 12,495 | 11.3 | 22.0 | 1,808 | 1.7 | 1.6 | 1,390 | -4.9 | -19.2 | 6,255 | -3.8 | -13.7 |
| Evening Standard – D | 8,189 | 6.7 | 14.4 | 4,592 | 13.7 | 37.6 | 659 | 8.9 | 16.2 | 922 | 2.9 | 19.0 | 2,740 | -5.1 | -14.5 |
| Metro – D | 10,486 | -1.9 | -9.2 | 4,180 | 3.9 | -4.6 | 590 | 0.5 | -21.2 | 515 | -29.5 | -38.5 | 6,069 | -2.2 | -8.7 |
| Regional | |||||||||||||||
| The Press and Journal – D | 363 | 3.7 | 20.2 | 176 | 12.8 | 114.6 | 35 | 9.4 | 84.2 | 35 | -5.4 | 16.7 | 128 | -5.9 | -30.4 |
| The Courier – Dundee – D | 368 | 15.0 | 29.6 | 182 | 43.3 | 136.4 | 44 | 51.7 | 76.0 | 38 | -5.0 | 65.2 | 118 | -15.1 | -31.0 |
| The Herald – D | 523 | 15.5 | -9.0 | 217 | 40.9 | -5.2 | 56 | 33.3 | -13.8 | 95 | 5.6 | -13.6 | 173 | -4.4 | -15.2 |
| The Scotsman – D | 1,104 | 5.6 | 16.5 | 695 | 9.1 | 29.4 | 133 | 13.7 | 3.1 | 185 | -1.1 | 11.4 | 138 | -5.5 | -18.3 |
| The Yorkshire Post – D | 552 | 2.6 | 12.0 | 275 | -1.4 | 34.1 | 48 | 14.3 | -4.0 | 76 | 24.6 | 2.7 | 166 | -0.6 | -7.3 |
| Sunday Post – D | 322 | -5.0 | -17.9 | 36 | 5.9 | n/a | 9 | 80.0 | n/a | 2 | -71.4 | n/a | 274 | -6.5 | -30.1 |
| Aggregate Daily Newspapers – Net | |||||||||||||||
| The National | 5,478 | -6.0 | -17.1 | – | n/a | n/a | – | n/a | n/a | – | n/a | n/a | 5,478 | -6.0 | -17.1 |
| GB Adults 15+ | Daily Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Qualities | |||||||||||||||
| The Times – N | 1,681 | 5.1 | 3.8 | 330 | 21.3 | 54.2 | 115 | 4.5 | 64.3 | 121 | 23.5 | -8.3 | 1,162 | 0.1 | -6.7 |
| Independent – D | 2,025 | -11.9 | 49.6 | 1,288 | -14.5 | 62.6 | 220 | -9.5 | 46.7 | 531 | -5.5 | 26.7 | – | n/a | n/a |
| The Telegraph – D | 3,235 | 2.6 | -10.7 | 1,573 | 7.3 | -9.5 | 371 | 4.8 | -18.5 | 424 | -2.8 | -11.1 | 932 | -4.6 | -10.5 |
| The Guardian – D | 6,076 | 12.7 | 27.2 | 3,340 | 17.6 | 47.2 | 589 | 9.9 | 13.1 | 1,724 | 15.5 | 26.0 | 695 | -6.2 | -18.6 |
| i – D | 700 | -0.7 | 25.2 | 218 | 10.1 | 215.9 | 32 | 14.3 | 100.0 | 38 | -9.5 | 100.0 | 417 | -5.9 | -9.0 |
| Mid-market | |||||||||||||||
| Express – N | 3,116 | 43.7 | 64.9 | 1,856 | 102.4 | 476.4 | 392 | 26.9 | 61.3 | 288 | -5.9 | -43.4 | 630 | -5.7 | -24.7 |
| The Mail – D | 8,200 | 5.7 | 12.5 | 4,265 | 18.0 | 46.1 | 810 | 14.2 | 4.5 | 789 | -15.6 | -3.8 | 2,715 | -3.5 | -11.7 |
| Popular | |||||||||||||||
| Mirror – D | 4,726 | 27.5 | 20.3 | 3,092 | 54.2 | 60.5 | 445 | 53.4 | 61.8 | 209 | -37.2 | -24.5 | 1,070 | -6.3 | -30.0 |
| Daily Record – D | 714 | -0.6 | -18.6 | 288 | 6.7 | -27.8 | 41 | 10.8 | -18.0 | 52 | -13.3 | -28.8 | 346 | -4.4 | -7.0 |
| Daily Star – N | 1,408 | 26.8 | 27.3 | 679 | 96.8 | 242.9 | 92 | 27.8 | 24.3 | 93 | 19.2 | -12.3 | 560 | -10.3 | -24.0 |
| Sun – D | 7,915 | 7.5 | 16.6 | 4,361 | 18.1 | 56.0 | 584 | 6.8 | 33.3 | 395 | -5.0 | -11.4 | 2,955 | -3.6 | -13.2 |
| Evening Standard – D | 2,665 | 4.4 | 0.6 | 1,150 | 17.1 | 38.4 | 153 | 7.0 | 21.4 | 243 | -1.6 | 25.3 | 1,189 | -6.5 | -24.7 |
| Metro – D | 3,649 | 0.4 | -8.8 | 980 | 20.1 | 13.8 | 157 | 14.6 | -4.3 | 115 | -32.4 | -35.8 | 2,483 | -3.8 | -13.8 |
| Regional | |||||||||||||||
| The Press and Journal – D | 133 | -2.2 | -8.9 | 33 | 6.5 | 120.0 | 8 | 0 | 100.0 | 9 | 12.5 | 28.6 | 84 | -7.7 | -31.1 |
| The Courier – Dundee – D | 139 | 3.0 | 0 | 41 | 36.7 | 127.8 | 9 | 50.0 | 80.0 | 9 | -10.0 | 80.0 | 82 | -9.9 | -26.8 |
| The Herald – D | 168 | 11.3 | 0.6 | 41 | 51.9 | 7.9 | 12 | 33.3 | -25.0 | 28 | 12.0 | -3.4 | 89 | -2.2 | 3.5 |
| The Scotsman – D | 322 | 8.4 | 38.2 | 183 | 13.7 | 61.9 | 31 | 19.2 | 10.7 | 57 | 5.6 | 62.9 | 54 | -10.0 | -10.0 |
| The Yorkshire Post – D | 137 | 4.6 | 13.2 | 47 | 0 | 38.2 | 9 | 12.5 | 0 | 13 | 8.3 | 8.3 | 68 | 3.0 | 3.0 |
| Sunday Post – D | 43 | -10.4 | -4.4 | 6 | 20.0 | n/a | 2 | 100.0 | n/a | – | n/a | n/a | 35 | -14.6 | -22.2 |
| Aggregate Daily Newspapers – Net | |||||||||||||||
| The National | 2,437 | -7.7 | -24.5 | – | n/a | n/a | – | n/a | n/a | – | n/a | n/a | 2,437 | -7.7 | -24.5 |
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
