PAMCo, Audience Measurement for Publishers, has today released its third set of cross-platform audience readership figures for newsbrands, covering the period of July 2017 to June 2018 and incorporating May 2018 comScore data.
Publishers and advertisers are now able to see audience delivery across all platforms, including mobile, tablet, desktop and print.
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
In second place is The Daily Mail, following closely with a total brand reach of 28.9m.
Meanwhile, The Telegraph topped the quality market with a monthly total brand reach of 25.1m – narrowly beating the Guardian, which reached 24.6m.
The online-only Independent remained strong, with a total brand reach of 22m and the highest mobile reach within the quality market. Elsewhere, The Mirror recorded a similar brand reach of 22.3m
Also in the quality market, The Times, which hides its digital content behind a paywall, recorded a monthly total brand reach of just 8.1m and the second lowest mobile reach across all national markets. However, it recorded a healthy print reach of 5.1m.
Freebies the Metro and the Evening Standard recorded a total brand reach of 19.3m and 14.2m, respectively, with the Metro leading in print across all markets – though, as it’s free, that’s unsurprising.
The regional titles averaged a monthly total brand reach of 1.1m, with The Scotsman achieving both the highest total brand reach and mobile reach at 2.1m and 1.3m, respectively.
The published media industry is the first medium to be able to measure audiences across all platforms – see the tables below for further detail.
| GB Adults 15+ | Monthly Reach | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||
| 000s | 000s | 000s | 000s | 000s | |||||||||
| Qualities | |||||||||||||
| The Times | 8,061 | 2,702 | 571 | 977 | 5,082 | ||||||||
| Independent – D | 22,032 | 16,877 | 2,538 | 4,916 | – | ||||||||
| The Telegraph – D | 25,177 | 16,668 | 3,807 | 6,127 | 3,649 | ||||||||
| The Guardian – D | 24,557 | 15,994 | 3,153 | 7,763 | 3,986 | ||||||||
| i – D | 3,608 | 1,760 | 219 | 425 | 1,568 | ||||||||
| Mid-market | |||||||||||||
| Express | 16,598 | 8,238 | 2,840 | 4,711 | 2,558 | ||||||||
| The Mail – D | 28,925 | 18,058 | 4,107 | 5,258 | 8,280 | ||||||||
| Popular | |||||||||||||
| Mirror – D | 22,323 | 15,292 | 2,224 | 2,878 | 4,899 | ||||||||
| Daily Record – D | 4,949 | 3,437 | 428 | 520 | 1,013 | ||||||||
| Daily Star | 6,839 | 2,960 | 848 | 1,545 | 2,074 | ||||||||
| Sun – D | 31,345 | 22,227 | 4,017 | 4,052 | 8,968 | ||||||||
| Evening Standard – D | 14,172 | 9,023 | 1,341 | 2,106 | 4,660 | ||||||||
| Metro – D | 19,317 | 9,880 | 1,418 | 2,086 | 10,024 | ||||||||
| Regional | |||||||||||||
| The Press and Journal – D | 564 | 201 | 63 | 116 | 221 | ||||||||
| The Courier – Dundee – D | 643 | 297 | 69 | 121 | 218 | ||||||||
| The Herald – D | 1,317 | 698 | 172 | 229 | 328 | ||||||||
| The Scotsman – D | 2,123 | 1,283 | 264 | 427 | 309 | ||||||||
| The Yorkshire Post – D | 1,202 | 639 | 122 | 209 | 290 | ||||||||
| Sunday Post – D | 636 | 97 | 26 | 22 | 500 | ||||||||
| Aggregate Daily Newspapers – Net | |||||||||||||
| The National | 9,462 | – | – | – | 9,462 | ||||||||
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
| GB Adults 15+ | Weekly Reach | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | |||||||||
| 000s | 000s | 000s | 000s | 000s | ||||||||
| Qualities | ||||||||||||
| The Times | 4,565 | 1,097 | 251 | 299 | 3,238 | |||||||
| Independent – D | 7,938 | 5,529 | 901 | 1,756 | – | |||||||
| The Telegraph – D | 12,541 | 7,316 | 1,800 | 2,233 | 2,307 | |||||||
| The Guardian – D | 13,158 | 7,181 | 1,521 | 3,657 | 2,409 | |||||||
| i – D | 1,590 | 498 | 72 | 135 | 938 | |||||||
| Mid-market | ||||||||||||
| Express | 7,026 | 2,835 | 1,261 | 1,529 | 1,714 | |||||||
| The Mail – D | 17,013 | 7,778 | 2,153 | 2,834 | 6,162 | |||||||
| Popular | ||||||||||||
| Mirror – D | 11,769 | 6,806 | 1,174 | 1,154 | 3,378 | |||||||
| Daily Record – D | 2,343 | 1,325 | 200 | 222 | 730 | |||||||
| Daily Star | 3,029 | 873 | 359 | 464 | 1,429 | |||||||
| Sun – D | 19,794 | 11,929 | 1,987 | 1,710 | 6,918 | |||||||
| Evening Standard – D | 7,017 | 3,150 | 541 | 868 | 3,173 | |||||||
| Metro – D | 9,765 | 2,693 | 503 | 697 | 6,565 | |||||||
| Regional | ||||||||||||
| The Press and Journal – D | 351 | 102 | 31 | 47 | 182 | |||||||
| The Courier – Dundee – D | 336 | 107 | 31 | 60 | 161 | |||||||
| The Herald – D | 556 | 234 | 65 | 82 | 195 | |||||||
| The Scotsman – D | 935 | 537 | 120 | 156 | 160 | |||||||
| The Yorkshire Post – D | 500 | 228 | 48 | 66 | 169 | |||||||
| Sunday Post – D | 408 | 30 | 8 | 6 | 366 | |||||||
| Aggregate Daily Newspapers – Net | ||||||||||||
| The National | 6,468 | – | – | – | 6,468 | |||||||
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
| GB Adults 15+ | Daily Reach | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||
| 000s | 000s | 000s | 000s | 000s | |||||||||
| Qualities | |||||||||||||
| The Times | 1,576 | 282 | 61 | 70 | 1,200 | ||||||||
| Independent – D | 1,816 | 1,255 | 165 | 403 | – | ||||||||
| The Telegraph – D | 3,984 | 2,098 | 488 | 503 | 1,012 | ||||||||
| The Guardian – D | 4,541 | 2,267 | 474 | 1,176 | 818 | ||||||||
| i – D | 558 | 81 | 13 | 26 | 441 | ||||||||
| Mid-market | |||||||||||||
| Express | 1,913 | 522 | 297 | 349 | 767 | ||||||||
| The Mail – D | 7,185 | 2,736 | 679 | 1,101 | 2,954 | ||||||||
| Popular | |||||||||||||
| Mirror – D | 3,845 | 1,996 | 267 | 258 | 1,390 | ||||||||
| Daily Record – D | 817 | 352 | 52 | 73 | 358 | ||||||||
| Daily Star | 1,014 | 158 | 83 | 98 | 683 | ||||||||
| Sun – D | 7,643 | 3,781 | 542 | 419 | 3,245 | ||||||||
| Evening Standard – D | 2,560 | 790 | 116 | 224 | 1,524 | ||||||||
| Metro – D | 3,499 | 486 | 111 | 136 | 2,820 | ||||||||
| Regional | |||||||||||||
| The Press and Journal – D | 153 | 24 | 7 | 10 | 113 | ||||||||
| The Courier – Dundee – D | 152 | 27 | 7 | 15 | 106 | ||||||||
| The Herald – D | 167 | 42 | 17 | 21 | 89 | ||||||||
| The Scotsman – D | 266 | 133 | 33 | 45 | 58 | ||||||||
| The Yorkshire Post – D | 126 | 40 | 9 | 15 | 63 | ||||||||
| Sunday Post – D | 53 | 5 | 1 | 1 | 46 | ||||||||
| Aggregate Daily Newspapers – Net | |||||||||||||
| The National | 3,090 | – | – | – | 3,090 | ||||||||
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
| Monthly | |||||
|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||
| 000s | 000s | 000s | 000s | 000s | |
| Qualities | |||||
| The Times – N | 23 | 175 | 11 | -271 | -161 |
| Independent – D | 4,688 | 4,088 | 332 | 571 | n/a |
| The Telegraph – D | 2,038 | 1,424 | 456 | 228 | -33 |
| The Guardian – D | 471 | 203 | 57 | -126 | -176 |
| i – N | 75 | 53 | -33 | 35 | -9 |
| Mid-market | |||||
| Express – N | 1,230 | 1,531 | 351 | -358 | -177 |
| The Mail – D | -329 | -229 | 7 | -637 | -298 |
| Popular | |||||
| Mirror – D | -2,970 | -3,004 | -242 | -362 | -422 |
| Daily Record – D | -632 | -626 | -76 | 24 | -78 |
| Daily Star – N | -995 | -978 | -43 | 24 | -237 |
| Sun – D | 2,163 | 1,877 | 604 | -21 | -437 |
| Evening Standard – D | 100 | -256 | 2 | 190 | -32 |
| Metro – D | -2,860 | -3,219 | -256 | -399 | -226 |
| Regional | |||||
| The Press and Journal – D | 64 | 4 | 18 | 39 | -1 |
| The Courier – Dundee – D | 142 | 86 | 23 | 61 | -25 |
| The Herald – D | -67 | -17 | 13 | -87 | -39 |
| The Scotsman – D | -156 | -199 | 11 | -27 | -21 |
| The Yorkshire Post – D | -1 | 12 | -8 | -13 | -26 |
| Sunday Post | 91 | n/a | n/a | n/a | -45 |
| Aggregate Daily Newspapers – Net | |||||
| The National | -159 | n/a | n/a | n/a | -159 |
PAMCo
| Weekly | |||||
|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||
| 000s | 000s | 000s | 000s | 000s | |
| Qualities | |||||
| The Times – N | -104 | 72 | 4 | -181 | -89 |
| Independent – D | 1 | 750 | 1,623 | 102 | 23 |
| The Telegraph – D | 872 | 791 | 130 | 64 | -37 |
| The Guardian – D | -447 | -312 | -182 | -155 | -104 |
| i – N | 28 | 35 | -20 | 23 | -11 |
| Mid-market | |||||
| Express – N | 391 | 860 | 153 | -476 | -132 |
| The Mail – D | -798 | -908 | -204 | 206 | -202 |
| Popular | |||||
| Mirror – D | -661 | -405 | -54 | -89 | -304 |
| Daily Record – D | -243 | -188 | -21 | -4 | -59 |
| Daily Star – N | -488 | -295 | 8 | -44 | -185 |
| Sun – D | 1,516 | 1,686 | 207 | -11 | -327 |
| Evening Standard – D | -139 | -187 | -26 | 93 | -30 |
| Metro – D | -1 | 784 | -1 | 690 | -246 |
| Regional | |||||
| The Press and Journal – D | 49 | 20 | 12 | 17 | -2 |
| The Courier – Dundee – D | 52 | 30 | 6 | 37 | -10 |
| The Herald – D | -19 | 5 | n/a | -28 | -9 |
| The Scotsman – D | -13 | n/a | -9 | -10 | -9 |
| The Yorkshire Post – D | 7 | 23 | -2 | -8 | -10 |
| Sunday Post | 16 | n/a | n/a | n/a | -26 |
| Aggregate Daily Newspapers – Net | |||||
| The National | -139 | n/a | n/a | n/a | -139 |
PAMCo
| Daily | |||||
|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||
| 000s | 000s | 000s | 000s | 000s | |
| Qualities | |||||
| The Times – N | -44 | 68 | -9 | -62 | -45 |
| Independent – D | 462 | 463 | 15 | -16 | n/a |
| The Telegraph – D | 360 | 360 | 33 | 26 | -29 |
| The Guardian – D | -234 | -2 | -47 | -192 | -36 |
| i – N | -1 | 12 | -3 | 7 | -17 |
| Mid-market | |||||
| Express – N | 23 | 200 | 54 | -160 | -70 |
| The Mail – D | -104 | -183 | -96 | 281 | -120 |
| Popular | |||||
| Mirror – D | -83 | 69 | -8 | -19 | -138 |
| Daily Record – D | -60 | -47 | 2 | n/a | -14 |
| Daily Star – N | -92 | -40 | 9 | -8 | -54 |
| Sun – D | 856 | 985 | 104 | -27 | -161 |
| Evening Standard – D | -89 | -41 | -10 | 30 | -56 |
| Metro – D | -503 | -375 | -53 | -43 | -62 |
| Regional | |||||
| The Press and Journal – D | 7 | 9 | 3 | 3 | -9 |
| The Courier – Dundee – D | 13 | 9 | 2 | 10 | -6 |
| The Herald – D | n/a | 4 | 1 | -8 | 3 |
| The Scotsman – D | 33 | 20 | 5 | 10 | -2 |
| The Yorkshire Post – D | 5 | 6 | n/a | 3 | -3 |
| Sunday Post | 8 | n/a | n/a | n/a | 1 |
| Aggregate Daily Newspapers – Net | |||||
| The National | -137 | n/a | n/a | n/a | -137 |
PAMCo
