Watch: Context will rise again in publishing this year — Newsworks insight director

Omar Oakes

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February 1, 2024

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1 minute

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

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Omar Oakes Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.

The Year Ahead 2024

“Context” is about to become fashionable in publishing again, according to Newsworks’ insight director, Heather Dansie.

Speaking to The Media Leader at The Year Ahead 2024, Dansie predicted that advertisers are going to be more thoughtful about where their ads appear in media this year, especially with cookies being deprecated on Google’s internet browser Chrome.

She said: “There may be a period where we, the industry, finds its feet on this, [but] I think it’s a really good thing from a publisher perspective, I think it’s absolutely great.

“Publishers with their first-party data, with their reach — they have absolute expertise when it comes to targeting and consumer understanding.”

The Year Ahead, hosted by The Media Leader and Adwanted Events, is an annual get-together for UK media and advertising’s most influential people.

Videos of the major panels and debates from The Year Ahead 2024 are now available on Adwanted UK’s YouTube channel.