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Ozone eyes US expansion as it takes on Big Tech

Ozone eyes US expansion as it takes on Big Tech

16 Jul 2025 | Jack Benjamin

CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.

How to hack the attention economy — with VCCP Media’s Will Parrish
How to hack the attention economy — with VCCP Media’s Will Parrish
14 Jul 2025 | Jack Benjamin
Cindy Rose announced as WPP CEO following revenue forecast downgrade
Cindy Rose announced as WPP CEO following revenue forecast downgrade
10 Jul 2025 | Jack Benjamin
Young men don’t see ads reflective of ‘the man they want to become’
Young men don’t see ads reflective of ‘the man they want to become’
08 Jul 2025 | Jack Benjamin
How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr
How Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce’s Felicity Starr
05 Jul 2025 | Jack Benjamin
Les Binet: Why most marketing fails (and what actually works)
Les Binet: Why most marketing fails (and what actually works)
04 Jul 2025 | The Media Leader Staff

Behave: Significant gaps exist between C-suite and employees over AI implementation

04 Jul 2025 | Jack Benjamin

Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.

Adelaide’s Attention Unit ‘follows data science best practice’, according to audit

02 Jul 2025 | Jack Benjamin

An audit of Adelaide’s attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.

IPA urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing

02 Jul 2025 | Ellie Hammonds

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

TrueRights launches calculator for fair pricing in the creator economy

01 Jul 2025 | Jack Benjamin

The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.

Are we better at marketing today than we were in the past? Binet, Wieser and more weigh in

01 Jul 2025 | The Media Leader Staff

Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.

Why RTL Group is acquiring Sky Deutschland in transformational deal

30 Jun 2025 | John Moulding

RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.

Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin

30 Jun 2025 | Jack Benjamin

SuperAwesome CEO Kate O’Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.

‘We believe in streaming quality over quantity’ – The future of TV at Cannes with FreeWheel, WBD and Canal+

30 Jun 2025 | The Media Leader Staff

Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.

How to bridge the CEO-CMO gap? Marketers must take an ‘investor mindset’, McKinsey advises

26 Jun 2025 | Jack Benjamin

McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.

TV remains the power house for building brands – The future of TV at Cannes with Channel 4

26 Jun 2025 | James Longhurst

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.

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