Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.
The president of global advertising for The Walt Disney Company sits down with The Media Leader at Cannes Lions.
Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.
The acquisition brings together the two companies’ broadcasting, streaming and advertising businesses, creating what both parties describe as a “commercial streaming champion”.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.
Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.
Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
