TikTok has launched an AI shopping assistant as part of a wider effort to automate commerce for both consumers and marketers.
Jellyfish’s chief media officer discusses his plans to integrate the agency’s paid, owned and earned media efforts, and why he’s bullish on the agentic era.
TheZoo.London co-founders join host Jack Benjamin to discuss how agency consolidation and AI technologies have impact talent this year and offer their advice to leaders navigating job loss and uncertainty.
Stagwell CEO Mark Penn discusses why he’s bullish about AI, the ad market, and the challenger holding group’s positioning against the Big Three.
According to Kantar, a net 75% of marketers plan to increase investment in AI assistants in 2027, even as just 23% of consumers say they trust their brand or product recommendations.
A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.
John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.
Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
The digital publishing ad platform has launched a new product aimed at letting advertisers optimise toward performance outcomes.
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
