Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.
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Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.
Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.
Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
| Maria Iu
NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.
IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.