The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
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As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.
Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.
The UK was the second fastest growing market for the media owner.
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.