A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.
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Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.
As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.
YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.
The president of global advertising for The Walt Disney Company sits down with The Media Leader at Cannes Lions.
At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.
In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.
Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.
Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.
The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.