A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.
More Industry News articles
John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.
Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
The digital publishing ad platform has launched a new product aimed at letting advertisers optimise toward performance outcomes.
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.
Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.
Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.