Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.
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Media by Mother has become the first US agency to partner with the European programmatic analytics and optimization company.
In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.
In brief: The Out of Home Advertising Association of America (OAAA), the outdoor media trade association, has hired industry veteran Jeff Jan as the its first head of industry Initiatives.
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.
In brief: The goal of the workshop is to provide participants with an actionable roadmap for media strategy and investment through a collaborative agenda.
In brief: The redundancies occur as the recently merged Warner Bros. Discovery seeks to become more efficient and lean in the face of a sizeable debt problem.