The Competition and Transparency in Digital Advertising Act was introduced in the Senate on Thursday.
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The new advertising solution allows advertisers to turn top-performing videos into ads.
The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.
The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
This challenge is the ultimate test of media memory and advertising acumen.
Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.
Study finds privacy is the least considered dimension of accountability in media planning and buying processes and print is the core revenue stream for publishers and media owners.
As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.
Disney+, AppleTV+, Discovery+, Paramount+, ESPN+, BET+. Why are so many streaming services named with a plus symbol?