Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.
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Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic.
The 8.7% growth projection is a modest downgrade from January, in-line with similar updated projections previously released this summer.
Nielsen recommends media companies invest in improvement of cross-media measurement solutions.
1,975 brands have advertised on 166 misinformation websites spreading “stop the steal” claims in the past year, according to watchdog NewsGuard.
Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.
The superhero flick was the third-largest opening weekend this year.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.
The “boardroom-ready” marketing solution will be based in the UK and supported by HMG’s global network to be integrated into 150 different markets.