The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.
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Those fear-inducing public-service ads don’t work as well as we thought they did. Instead, invite people to believe.
Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
Is dynamic story optimisation going to become a thing? Are we all showrunners now?
MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading and when to stop spending.
In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world.
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.
If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.