How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
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Could the WSJ lawsuit indicate a shifting of favour within the Murdoch media empire to another Republican as the tide goes against Donald Trump?
The rise of platforms has left brands with little insight into how their spend is used, who is benefiting from it and whether those actors are behaving responsibly.
As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?
There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.
In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.
While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability