Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.
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Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.
MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem.