Your ad’s second impression might be the one that matters most.
More Opinion articles
Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.
Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.