WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
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When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.
While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability
Your ad’s second impression might be the one that matters most.
Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.
Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.