Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.
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We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
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What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
Right now, a long-term, insight-driven approach to comms planning around LGBTQ+ publishers and creators could pay even greater dividends for brands.
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Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.
Citing “no evidence provided” is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.
Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.
Focusing on sleep is a key factor in building resilience for increasingly exhausted leaders. It doesn’t cost anything to develop good sleeping practices and it is within our control.