Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
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Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.
Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands.
Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.
With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare?
As it turns out, a lot – enabling hate speech has consequences
US audiences crave TV from across the pond (and beyond), creating a golden opportunity for brands to reach new audiences in fresh ways.
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.