If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.
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In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.
In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.
This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.
AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.
We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.
With so many publications stung by AI articles, what is the future for freelance journalism when there’s no code of practice and moderation is weak?