The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.
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This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.
While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
The criticism of Nicola Coughlan once again shows society’s judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.
“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024
Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?