The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.
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In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.
This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.
AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.
We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.
With so many publications stung by AI articles, what is the future for freelance journalism when there’s no code of practice and moderation is weak?
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
AI is capable of data-crunching on a colossal scale to identify patterns and anticipate demand. Imagine this scaled across entire transport infrastructures, reducing delays, cutting wait times and smoothing the movement of people.