TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?
More Us articles
Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal.
It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.
Week in Media: Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.
The New York Times has bought Wordle and BBC3 is back on linear. But there is one more creative move the two media stalwarts should explore.