The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
Showing 2411-2,475 of 2,475
More Us articles
Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The proportion of US households who have video streaming services grew just 0.4% quarter-on-quarter, according to the latest Kantar data
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom’s Advertising Collective.
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.