More Us articles

The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.

Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.

Streaming giant Netflix reported it lost 200,000 subscribers during Q1 2022 and expects to lose 2 million for the second quarter.

Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom’s Geoff de Burca.

Don’t be afraid of new metrics just because innovation is uncomfortable or people tell you to wait for the perfect form of attention measurement.

Partner content: The Ozone Project’s Danny Spears, takes us ‘under the hood’ of the alliance’s premium publisher infrastructure.

Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions

Pinterest becomes the first major digital platform to clearly define guidelines against climate change misinformation across content and advertisements.