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Global media network Teads made $678m in revenue in the full year 2021, according to its latest financial results.

“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”

With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.

Ebiquity has agreed to acquire two international media consulting and auditing companies.

At some point, sustained increased investment in a certain tactic will become inefficient. But how do you ensure budget is being optimised?

When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time, warns Professor Karen Nelson-Field.

Chris Rock wasn’t the only one to get a slap in the face last night. Apple just dealt a huge blow in the streaming wars, writes the editor.

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.