The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.
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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The ANA forecast notes that over half of loss due to fraud is attributed to click injection.
Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.
Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.
The original social audio app was born into success. Can it stay relevant against bigger competitors?
Top Gun: Maverick has grossed $124m at the US box office in its first three days after release.
Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.