Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
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In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
In brief: the layoffs affected “hundreds” of staff members, but reportedly remained in the “single-digits” as a percentage of CNN’s total staff.
Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin
In brief: a group of British website publishers have filed a class action lawsuit against Google and its parent company Alphabet alleging anti-competitive practices.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
