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The Viacom veteran was has served as president and CEO of ViacomCBS Networks International since December 2020.
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Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.
GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.
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The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.
News sites perform best for time spent watching ads across gender and age groups, new research has found.
Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.
The moves come as part of the company’s plans to increase its workforce by 19% in the US to meet growing demand.