In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.
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In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
The Real Deal on Fentanyl campaign seeks to educate young Americans on the dangers of the addictive drug.
B2B media veteran Kathi Simonsen speaks about the challenges, resiliency, and outlook facing US trade publications.
In brief: the show will stream following Thursday Night Football and will be hosted by rapper 2 Chainz.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.
In brief: the American rapper has bought the platform after he was banned from Twitter and Instagram for antisemitic remarks.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.