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This challenge is the ultimate test of media memory and advertising acumen.

Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.

Study finds privacy is the least considered dimension of accountability in media planning and buying processes and print is the core revenue stream for publishers and media owners.

As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.

Disney+, AppleTV+, Discovery+, Paramount+, ESPN+, BET+. Why are so many streaming services named with a plus symbol?

Bloomberg Media has launched Bloomberg UK to combat a lack of trust in journalism and a decline in UK business coverage.

BT Sport and Eurosport will effectively be merged as part of the deal.

Media planners and buyers have reported a surge in workload during the pandemic, alongside a reluctance to return to the office.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.