More Industry News articles

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Hyperbolic, superlative, succinct, splashy. These are just some of the adjectives used to describe this year’s upfronts, which concluded last week.

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

The Competition and Transparency in Digital Advertising Act was introduced in the Senate on Thursday.

The new advertising solution allows advertisers to turn top-performing videos into ads.

The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.

The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.