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Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.

Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic. 

The 8.7% growth projection is a modest downgrade from January, in-line with similar updated projections previously released this summer.

Nielsen recommends media companies invest in improvement of cross-media measurement solutions.

1,975 brands have advertised on 166 misinformation websites spreading “stop the steal” claims in the past year, according to watchdog NewsGuard.

Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.