The first thing all agencies should be saying to their clients is: hold your nerve.
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If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
Businesses should not be afraid to create an environment where people want to be, not have to be.
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Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.
The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.
OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.
Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.
In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.