Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.
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Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
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In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
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Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.