More Opinion articles

A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.

Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.

Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.

‘Truth decay’ is irreversible and we have to learn to deal with it. Advertisers, whose money funds the lion’s share of commercial media, can do a lot more. 

Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?

How can we design hybrid working to better achieve that elusive work-life balance?