In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.
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We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.
The problem isn’t ads; it’s organic posts.
Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?
Businesses do not need to ‘reinvent the wheel’ to measure sustainability and inspire sustainable behaviour changes.
Being in the most-trusted channels seems to have little impact on where advertisers spend their money.
When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’