We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
More Opinion articles
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
Weekly shows were the norm until Netflix came along and disrupted the model. But have we now reached peak binge?
Which of the Roys do you identify with at work? Your inner Logan or Shiv could tell you a lot about leadership at work.
The picture is more complex than people simply swapping live, linear TV for on-demand and streaming services. Both offerings can co-exist.
TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?
It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.
Week in Media: Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.
The New York Times has bought Wordle and BBC3 is back on linear. But there is one more creative move the two media stalwarts should explore.