More Opinion articles

Premium insights into consumers’ viewing preferences are essential for successful results.

Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.

Good intentions alone won’t fix online advertising’s lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.

Modern marketing requires many different skills. Which ones are most in demand in 2022?

The digital media industry is entering an intellectual arms race. Training and development of talent is set to be the number-one challenge for our industry in the coming decade, warns Kepler’s learning chief.

Many have jumped on the metaverse bandwagon, but has the end user been forgotten?

We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.

As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.

Far sighted and fair advertisers may continue to invest in the agency relationship, but economic pressures don’t always bring out the far sighted and the fair.

The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.