Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.
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Pushing your agencies to do more with less can come back to bite you.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
| Jon Mew
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.