Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
More Opinion articles
Editor’s column: Advertisers need to ensure their media spend isn’t potentially violating sanctions.
Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.
Too often we make a connection between someone’s personality and their professional capability. This is a dangerous route to unconscious bias.
Each month until the end of the year, this series will guide you through performance planning and budget optimisation.
Despite the exodus of many high-profile journalists, the boom in newsletters should be seen as a big opportunity for legacy publishers.
The cautionary tale of Second Sight should remind us what happens when we bet our futures on monopoly industries, writes the editor.
The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts.
Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.