Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.
More Opinion articles
Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.
TV data allows agencies to better understand customers’ behaviours, motivations and desires.
After two senior cabinet resignations and another scandal, how long will his right-wing cheerleaders in the press continue to support him?
Cannes Lions is in need of dramatic reform.
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
Pushing your agencies to do more with less can come back to bite you.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.