It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?
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The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.
Are you honestly doing enough to resist misinformation in online media, asks the editor.
Netflix must take the wheel on steering commercial activity, whether it wants to or not.
A behavioural science view on Elon Musk’s Twitter takeover.
What are media agencies telling the next generation of strategists?
The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.
Most ads get glanced at rather than pored over. So why doesn’t the creative or media-buying reflect how people actually interact with media?