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Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)

Online harm against journalists is a real and serious problem. Meta’s Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach’s online safety editor.

In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.

Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.

In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.

Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.

Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.