Global streaming platforms Netflix, Disney+, HBO and Paramount+ are forecast to receive an equal share of income from advertising and subscriptions by 2029.
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The hire appears to be part of Mail Metro Media’s strategy to expand aggressively into video and audio production and ad sales.
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.
Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don’t fulfil their promise.
OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.
Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.
In an episode of The Media Leader Podcast, Lucy Rissik, Nina Mackie, and Jack Benjamin unpacked Netflix’s gaming strategy, and what the company has likely learned from Google Stadia’s flop.
In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?