More Us articles

Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.

Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker’s strategy chief.

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.

In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.

When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.

In our workplaces we have normalised crisis culture, where any given request is urgent. It’s time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.

The second annual Future 100 Club is now open for nominations.

CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.

Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?

This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.