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Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.

We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.

Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.

Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.

Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.

No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.

This month’s The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.

Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.

At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.

Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.