More Us articles

Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.

In an episode of The Media Leader Podcast, Lucy Rissik, Nina Mackie, and Jack Benjamin unpacked Netflix’s gaming strategy, and what the company has likely learned from Google Stadia’s flop.

In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?

Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.

AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.

Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.