More Us articles

Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.

Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.

Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.

More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over. 

In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.