YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.
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Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.
At the PinkNews Awards, CEO Benjamin Cohen criticised Conservative leadership for moving backwards on LGBTQ+ issues.
Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?
President of Disney Advertising Rita Ferro told an audience at Leaders Week London that, for sports and entertainment brands, social media is more than just a marketing tool.
Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.
There are valid arguments on both sides of the debate over the BBC’s failure to call Hamas terrorists. But there appears to be more flexibility in the BBC’s impartiality rules than is being exercised.
