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GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.

Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes OOH viewership.

With the summer in full swing, it’s remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period. 

Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app. 

Schvartz will be responsible for leading Pinterest’s sales strategy and execution in its EMEA growth markets.

Can we use modern technology to help consumers access a physical interaction rather than replace it?

GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?

“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.

Don’t settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.