The world’s biggest podcast platform will focus on developing its automation to “deliver long-term benefits”.
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Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.
Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio’s place within the forthcoming Media Bill.
Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what’s in store for the next 15 years.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
Analysis: Coming late to the party may be fashionable but it’s costly.
Scope3 has found streaming and display ads respectively produced 7.2 million metric tons of emissions every year.
Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’
Feature: What sorts of YouTube content are ‘fit for TV’? Barb Audiences assembled a panel of industry experts to decide.
