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In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.

Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.

The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”

Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.

Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.

The latest Kantar Sustainability Sector Index report underlines the lack of trust consumers have in companies’ sustainability efforts for most products across all industries.

More ads in more places could hurt user experiences and advertiser outcomes, new research has found. 

Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?

Analysis: Personalisation will also be a distinctive part of Spotify’s audiobook offering.

Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.